Background | Bios

Bob Iafrate

Bob Iafrate has over 35 years of broadcast and marketing experience in the San Diego advertising market.

Bob worked in sales with KGB-FM radio in San Diego for 21 years. During his last 15 years at KGB-FM, Bob served as the General Sales Manager where he managed the local sales staff and National sales in top major markets throughout the United States.

Bob’s next position was that of Vice President and Director of Sales for PAR Broadcasting. They were purchased by Clear Channel Communications, where Bob became Director of Sales for Clear Channel Radio. He served in this San Diego position for eight years. He achieved Clear Channel’s HIGHEST radio dollar market share of 58%.

Bob Iafrate’s market reputation is among the highest in San Diego which is very beneficial when dealing with individuals in the media industry.

Lisa Flanders

Lisa Flanders has over 25 years experience in media and radio advertising in San Diego.

Lisa started in radio sales with KGB-FM in 1984 and quickly became one of the top account executives. After ten years at KGB-FM, she left and went to PAR Broadcasting to sell for KIOZ-FM, which, was later purchased by Clear Channel.

At PAR and Clear Channel, she was the #1 billing Account Executive. Seven years later Lisa joined KIFM, San Diego’s Smooth Jazz Station, and again was the #1 Account Executive for all of Jefferson Pilot Communications.

After 20 years in the radio industry and advising numerous companies on their marketing and advertising strategies, Lisa started Flanders Media. She went on to incorporate San Diego Media Connections with business partner, Bob Iafrate in 2005.

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